Understanding Natural Frequency
A quick refresher of the points covered in the deep dive:
- Different products have different natural frequencies depending on ICP
- Natural Frequency dictates top of the mind awareness of a product in the mind of the user
- To improve the natural frequency on a product level, we could build a sub-product/feature one step behind your product’s natural frequency to drive better adoption. Example: If the natural frequency of your product is monthly then we could build a sub-feature which has a bi-monthly natural frequency.
You can use this framework to present the natural frequency of your products and sub products:
User | Natural Frequency |
Casual User | X time in a week/month/year |
Core User | |
Power User |
(refer here to get a good understanding of the concept)
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